Since it opened in 1986, the retail complex has won countless awards for marketing, quality, efficiency, advertising and business enterprise. Brilliantly researched and designed, Abu Dhabi Duty Free pioneered the shop-in-shop concept with branded corners for various prestigious international brands such as Gucci, Versace, Christian Dior, Yves St.Laurent and many more, their open layouts making it easy for customers to browse and choose. There are no counters, no queues and no aggressive sales people.

As for the merchandise, the range is vast and exciting with gold and electronic items being the biggest sellers. Local antiques and souvenirs are sold here too, sharing the space with international branded goods, including watches, fashions, cameras, toys, perfumes and leathergoods. Small purchases are equally well covered- a book to read on the plane, confectionery to take home to the children, or necessities like pharmaceuticals and toiletries, all displayed in a spectacular setting.