Established in January 1997, the DTCM has two main areas of responsibility. The
first of these includes all the functions of the former Dubai Commerce and Tourism
Promotion Board (DCTPB), which had been in existence since 1989 and concentrated
on the international promotion of Dubai’s commerce and tourism interests.
The DTCM’s second main area of responsibility is as the principal authority
for the planning, supervision and development of the tourism sector in the emirate.
Underlining the
importance attached to tourism development at the highest level, the DTCM’s
Chairman is His Highness General Sheikh Mohammed bin Rashid Al Maktoum, Crown
Prince of Dubai and UAE Minister of Defence. Its Director-General is Khalid A.
bin Sulayem. As
part of its marketing role, the DTCM plans and implements an integrated programme
of international promotions and publicity activities. This programme includes
exhibition participation, marketing visits, presentations and roadshows, familiarisation
and assisted visits, advertising brochure production and distribution, media relations
and enquiry information services. In
addition to its head office in Dubai, the DTCM has 14 overseas offices. They are
located in Philadelphia (covering North America — East and Central), Los
Angeles (North America — West Coast), London (the UK and Ireland), Paris
(France), Frankfurt (Germany), Stockholm (Scandinavia), Milan (Italy), Moscow
(the Russian Federation, CIS and Baltic States), Nairobi (East Africa), Johannesburg
(South Africa), Mumbai (India), Hong Kong (Far East), Tokyo (Japan) and Sydney
(Australia and New Zealand). In
assuming its administrative responsibilities within Dubai, the DTCM has now taken
over the licensing of hotels, hotel apartments, tour operators, tourist transport
companies and travel agents. Its supervisory role also covers all touristic, archaeological
and heritage sites, tourism conferences and exhibitions, the operation of tourist
information services and the organisation and licensing of tour guides. |
